Includes bibliographical references (p. 451-456) and index
The entrepreneurial process -- Opportunity recognition : the search for higher-potential ventures -- Entry strategies -- Market opportunities and marketing -- Creating a successful business plan -- Financial projections : how to do them the right way -- Venture capital -- Debt and other forms of financing -- External assistance for startups and small businesses -- Legal and tax issues -- Intellectual property -- Franchising -- Harvesting -- Entrepreneurship economics
Offers a guide to entreprenuership from recognizing market opportunities to legal and tax issues